Monitoring Library

Media Monitoring News Archives

• December 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Questions to Ask When Choosing a Social Media Monitoring Vendor
      Social Media Battlefield: Marketing vs. PR
      Top 8 Signs You're in PR
      11 Tips for Getting Booked on National TV
      How Rick Santorum Is Making His "Google Problem" Worse
      25 Grammar and Language Mistakes
      7 Tips for Forging an Appropriate Online Apology
      Social Networks' Predictive Powers Will Be Highlighted in 2012 Election Cycle
      Why Web Monitoring is Better Than Social Media Monitoring
      7 Apps That Rocked My Work
      The Power of Words
      Homeland Security Social Media Monitoring Policy Under Fire
      Have an Online Press Room You Can Be Proud Of
      Jacob Nielsen on Usability for Mobile Sites and Apps
      Book Review: The Ideals Behind Performance
      Internal Communication and the Art of War
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      PR Grants Deadline for F.r*e.e Media Monitoring Extended to Jan. 9
      Media Relations for The Cable Channel TLC: The Least Said the Better
      2012 Prediction: The Year of Customer Activism
      11 New Year's Resolutions for PR and Marketing Professionals
      7 Sneaky Ways to Use Facebook to Spy on Your Competition
      Customer's Social Data Isn't Yours
      How to Capture Powerful Insights from Retail QR Code Campaigns
      Pinterest: A Beginner's Guide to the Hot New Social Network
      When "It" Hits the Fan: The 10 Mishandled Crises of 2011
      How to Ace a Google Interview
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
      Why Businesses Can No Longer Ignore Monitoring Social Media
      The PR Factor 2011: Leading Today's Marketing Conversations
      7 Reasons to Rethink Your Blogging Strategy: New Research
      A CEO's Guide to Social Media in 2012
      10 Cool Social Media Monitoring Tools
      Measuring Social Media Successfully: A Few Tricks and Tips
      5 Killer Facebook Marketing Infographics
      The 25 Best Social Media Books of 2012
      7 Tips for Managing Social Media from McDonald's
      Top 20 Ways Clients Annoy PR Pros
      Ads That Entertain: YouTube's Top Spots in 2011
      The Worst Corporate Jargon Offenders
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Media Monitoring Checklist
      The State of the Blogosphere
      Social Business Planning
      The Trap of Social Media Noise
      Why the Numbers Game Really Matters in Social Media
      Buzzword Bingo: 12 Words That Need to Die in 2012
      The 10 Worst Media Disasters of 2011
      Top PR Blunders of 2011
      The Top 10 Best and Worst Communicators of 2011
      10 PR Predictions for 2012
      Metrics & ROI: Most Marketers Cant Measure ROI of PR, SEO, or Social Media
      Pros & Cons of Letting PR Pros Tweet for You
      10 Consumer Megatrends That Will Impact Your Marketing [and PR] Strategy
      Report: Most Newspapers Will Fold within Five Years
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Are You Listening?
      How Social Media Monitoring Can Grow Your Company's Online Reputation
      22 Social Media Alerts Your Company Should Be Using
      Setting Priorities in Measurement
      How Sony Connects Social Media Monitoring to ROI (and You Can Too!)
      Which is Best? Vocus vs. Cision
      How 3 Companies Built Their Twitter Strategies
      20 Social Media Marketing Do's & Don'ts
      The Top 50 Marketing Blogs for 2012
      The Best Social Media Campaigns of 2011
      10 Digital Marketing Trends for 2012
      Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation"
      9 Habits of Extraordinary Blogs
      The Checklist All Facebook Pages Absolutely Must Have
      The 20 Funniest Customer Service Stories of 2011
      Damn You Autocorrect Reveals 9 Funniest Texts of the Year
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      22 Social Media Alerts Your Business Should Be Using
      Corporate Social Media Strategy
      Best Practices for Social Media Research
      An Approach to Social Media Monitoring and Measurement Based
      on the Spectrum of Online Relationships
      10 New Google Analytics Features You Need to Start Using
      A Commonsense Framework of Social Media Measurement
      Metrics for Social Media ROI
      15 Ways to Bring Social Media to Events
      2012 Social Media Business Trends
      5 Reasons Your Business Should Be Blogging
      Sniffing Out Social Bots: The Combustive Potential of Social-Media Based Algorithms
      40 Useful Things to Share on Facebook
      12 Things You Didn't Know Facebook Could Do
      9 Tips for a Successful Facebook Presence
      The 10 Best Commercials of 2011
      10 Great Gift Ideas for Women in Business
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Social Media Monitoring — 10 Social Media Experts Tell You What to Use
      The Difference Between Monitoring & Listening
      The New Era of Online Listening
      Are You Measuring the Right Social Media Metrics?
      How to Be a Rock Star on 8 Social Media Platforms
      How Search Engine Watch Grew Google News Traffic by 300%
      A Better Way to Handle Publicly Tweeted Complaints
      Is Your Company Social Media Ready for a PR Crisis?
      The Power of Word of Mouth Marketing [Infographic]
      About the Public Relations-Defined Initiative
      How to Write a Winning Proposal
      The Secrets of the Best PR Pitch I Ever Received
      40 Useful Things to Share on Facebook
      10 F.r.e.e Ways to Track All Your Passwords
      Social Media Marketing - 10 Inspiring Infographics
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      5 Things PR Can Do to Matter More
      Google Give(s) PR Pros a Holiday Gift
      Pitching to Google's Fresh New Algorithm Via News, Blogs, Events, and Google+
      Social Media Monitoring: You're Doing It Wrong
      How the CIA Uses Social Media to Track How People Feel
      PR Monitoring & Management Tools: Which Is Best? Vocus vs. Cision
      How Marketers Are Measuring ROI [Infographic]
      The ROI of Social Media ROI
      The One Social Media Metric You Need
      The State of Setting Social Media Measurement Standards
      Priorities for Public Relations Research, Measurement and Evaluation
      How Valuable Is Word-of-Mouth?
      10 Traits of Amazingly Awesome Infographics
      Careful Writers! 10 Common Words with Opposite Meanings
      Is Social Media Monitoring Ethical? (Interesting College Assignment)
      50 Best Blogs for the Public Relations Major
      Murphy's Law and the PR Pro
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Durham Conclave: Progress in Setting Social Media Measurement Standards
      A Framework for Social Media Analytics
      Social Media Monitoring: Measuring the Metrics that Matter
      Measuring Social Media and the Value of Information
      How Businesses Should Measure Social Media
      Measuring Social Media ROI: 12 New Factors to Include in the Equation
      How to Make a Free Social Media Monitoring Dashboard
      My Favorite Google Search Secrets
      The Effectiveness of Free PR News Release Distribution Services
      50 Best Blogs for Public Relations Major
      Do These 5 Social Media Monsters Still Scare You?
      The Big List of 77 Twitter Mistakes: Which Do You Make?
      The 5 Smartest Kinds of Twitter Users. Which Ones Are You Most Like?
      17 Twitter Marketing Tips from the Pros
      Infographic: The Social Media Crisis Communications Decision Tree
      10 Consumer Megatrends That Will Impact Your Marketing [& PR} Strategy
      5 Ways to Bring More Fun to Your Social Media
      The Shady Marketing Scheme That's Buying Off Your Favorite Bloggers
      7 Laws of Technology for Marketers
      8 New Technologies Marketers Should Know About
      Bank of America Fee Retraction Shows Effect of Consumer Rage
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Shonali Burke on Listening in Social Media
      What Does Your Profile Picture Say to the World?
      How Many PR Practitioners Does it Take to Change a Light Bulb
      Occupy Wall Street: Is Madison Avenue Listening?
      The Starting Salary for a PR Specialist Is….
      Reputation Management: 10 Bizarre Company Rumors
      Website Grader
      Media Training: Preparing Your CEO for a Media Interview
      The Logic Behind Making Your Post Sharable
      The Six Attitudes Leaders Take Toward Social Media
      50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence
      How Quaker Oats Brought Cap'N Crunch to Life in Social Media
      What's Next for Marketing
      Marketers Seek to Better Measure Social Media Success
      10 Truths about Social Media You Need to Know
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Measuring Impact and Influence in a 3.0 World
      15 Questions for Social Media Marketing and Measurement Success
      How Top Brands Measure Social Media Success
      Social Monetization: Measuring Its Impact on the Bottom Line
      Video: What You Should Be Measuring in Social Media
      5 Action Steps to Take in B2B Reputation Management
      The 5 Crucial Rules of How to Handle a Social Media Crisis
      20 Things PR Pros Should Know NOT to Do
      What Makes People Buy? 20 Reasons Why
      Internet Trends — 2011
      The Great Tech War of 2012
      Twitter Business Guide: Communication & Marketing
      7 Strategies for Effective No-Cost Marketing
      60+ Key Takeaways and Soundbites from Jump 2011 Conference
      Ten Tips for a Successful Earnings Call
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Maximizing Your Media Monitoring Results
      Are You Teaching Your Customers?
      10 Ways to Never Run Out of Blog Ideas Again
      What Are the Top 10 Questions People Want Answers to in Social Research?
      Communications Industry Forecast — 2011
      The State of Social Media 2011: Social is the New Normal
      The Worst Thing to Put on Your Company Web Site
      10 Best Places for Top-Paying PR Jobs
      37 Tweet Size Writing Tips
      Top 10 Tips to Reclaim Your Life from Distraction
      How to Graciously Say No
      Reminder: Apply Now for CyberAlert PR Grants for Not-for-Profits
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      PR Grants for Not-for-Profits
      Lessons from Steve Jobs
      Melissa Waggener: Notes from One of America's Best
      Google+ & PR
      9 Key Marketing Metrics Every Company Should Measure
      7 Tips for Getting Legal Approval on Social Media Programs
      What Do Facebook Users Expect from Brands?
      Social Media Customer Service Is a Failure!
      The Social Corps: Social Media Handbook of the U.S. Marine Corps
      Where to Put Your Money: 12 Top Marketing &v PR Trends for 2012
      Multichannel Funnels in Google Analytics
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      10 F*R*E.E Social Media Monitoring Tools
      Why Organizations Have to Monitor Social Media
      How to Get the Metrics Lowdown on Twitter
      The 6 Most Important Online Marketing Metrics Ever
      Measurement 2020 and Other Fantasies
      Could Social Media Monitoring Have Saved Netflix & Blockbuster
      PR Needs a Moneyball Makeover
      Social Media Jobs Getting More Plentiful
      Social Media Monitoring ROI: Metrics for Measurement
      Visual Tour: Amazon Kindle Fire
      Google Launches Paid Premium Version of Analytics
      Best Books for Marketing - A Top 5 Review
      Dell Defines Social Media ROI: An Interview with Rashi Dave
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2011 - Issue #5: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      13 Press Release Topics When There's Nothing Newsworthy
      Responding to Negative Comments in Review Sites and Blogs
      6 Ways to Track the Impact of Social Media on PR
      Five Social Media Lessons for Business
      PR People: Where Are You and Why the "Bleep" Can't I Find You?
      Twitter's 13 All-Time Epic Tweets (And the Stories Behind Them)
      Top 50 Social Media Campaigns Revealed
      Preventing Goog-Ups: 10 Proofreading Tips
      Harris Poll Measures How Public Perceives 22 Industries
      Coca-Cola, AT&T, Others Out to Reinvent Web Measurement
      How Many Apps Are Too Many?
      Why So Many Blogs Fail — And What to Do About It
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Katie Delahaye Paine's Speech Archives [on Media Monitoring & Analysis]
      Best Practices Guide for Using Statistics in Public Relations
      Nine Questions to Ask before Every Media Interview
      Social Power and the Coming Revolution
      How to Issue a Great Apology
      Infographic: How Scientific Ideas Flow Around the World
      My Top Five Free Online Productivity Tools
      12 Must-Read Posts about QR Codes for PR Pros
      What's Your Social Media Marketing IQ
      Five PR Practices That Will Frustrate Journalists
      3 Reasons VMS Failed and 3 Lessons for Survival
      10 Must-Read Public Relations and Marketing Books
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      New-Form Press Release, in Blog, Tweet and Haiku
      Death by Content: How Press Release Abuse Killed Public Relations
      10 Ways to Be an Indispensable Media Source
      Grammar Quiz: Should The Verbs Be Singular or Plural?
      Top 10 Web Analytics Myths Dispelled
      Marketing Metrics: The Good, The Bad and The Irrelevant
      How to REALLY Measure the ROI of Social Media
      5 Vanity Metrics to Stop Measuring (and Better Alternatives)
      Forget the Hype: Gamification Is Already Mainstream
      3 Non-Obvious Ways Social Media Will Impact Big Companies
      What President Obama Can Teach Us About PR, Public Speaking & Media Training
      7 Tips to Increase Your Blog Comments
      The Do's and Don'ts of Twitter Hashtags
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      What's the ROI? A Framework for Social Analytics
      How Idiots Track Success
      5 PR Nightmares You Should Have Seen Coming
      Social Marketing Starts with Listening
      Controlling the Social Conversation
      4 Biggest Lies About Social Media
      5 Motivations for Sharing Content
      12 Most Popular Social Media Alter-Egos
      Combining Public Relations and Marketing to Change Consumer Opt-In Behavior
      The Myth of Reputation
      Online Reputation Management: Top 10 Tips for Small Business
      In a Race to Out-Rave, 5-Star Web Reviews Go for $5
      Seven Things You Need to Know Before Going on TV
      23 Smart Phone Apps That PR Professionals Can't Live Without
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Video Monitoring Service (VMS) Files for Chapter 7 Bankruptcy
      Hurricane Irene Highlights Importance of Real Time Leadership and Social Data
      41 Terrific Twitter Tips for PR Pros
      12 Most Wrong Things to Do on Linked-In
      64 Awesome Facebook Marketing Techniques
      5 Ways to Measure Social Media
      Highlights From the Army Social Media Handbook
      Top 10 Reasons You Know You're a Social Media Expert
      9 Ways to Sneak Your Website Address into Media Stories
      How to Pitch Anything to Anyone
      5 Tips for Navigating Reporter Query Services
      The 10 Most Viral Ads of All Time
      10 Communications Lessons You Can Learn from Harry Potter
      Public Relations a Concern as NBA Millionaires Spar
      Six Things Many PR Firms Won't Tell You
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• August 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Six Considerations When Choosing a Social Media Monitoring Tool
      How Social Media Marketers Can Make the Most of Monitoring Tools
      Measuring PR: Beyond the Barcelona Principles
      The Single Answer to Every Measurement Question
      Smile and Dial When Pitching Stories
      The 10 Commandments of Media Outreach
      Jakob Nielsen on Usability for Mobile Sites and Apps
      10 Stories Beautifully Told with Animated Typography
      The 7 Biggest Mistakes Companies Make During a PR Crisis
      Why Isn't Your Business on Google+
      Social Media Insights You Can Glean from Dating Sites
      Slide Show: The Impact of Social Media
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• August 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Bloggers Are Promotional Partners, Which is Bad for PR
      The World's Biggest and Worst PR Machine
      The Instant Curated E-Newsletter That Your Prospects Will Love
      Top 10 Brands in Video: News Names and Killer Campaigns
      29 Tips to Make Your Video Marketing Easier
      Burson Marsteller Digital Crisis Media Study
      The 10 Percent Rule is a Myth: Determine the Right Amount of PR Research
      What Brand Marketers Can Learn from PR
      Study: Will You Abandon Facebook in Favor of Google+?
      Top 10 Resources to Keep Up with the Pulse of Marketing in this Social Media Age
      12 Things to Tweet About on Twitter
      30 Tips to Blog with Confidence
      5 Tips for Running Successful Cause Marketing Campaigns
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• August 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Eight Great Myths of Social Media Measurement
      How to: Utilize Social Data More Effectively
      5 Things to Listen for in Your Community
      ComScore: Brands Should Look Beyond Facebook Fans
      Social Media Is Not Going to Save Your Business
      7 Sneaky Ways Use Facebook to Spy on Your Competition
      12 Most Common Mistakes New Bloggers Make
      Marketing on Google+
      10 Top 'Branded' iPhone Apps
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Best of New Twitter Tools: 8 Quickie Reviews
      12½ Reasons PR Should Lead Social Media Efforts
      Top 10 Ways to Succeed in PR
      20 Questions to Ask to Find the Right Social Media Monitoring Tool
      #FU Washington
      25 Google+ Resources, Articles and Reviews to Help Get You Started
      How Public Companies Use Social Media Monitoring
      The Top 10 Sites for Social Media Marketing
      How SeatGeek Measures PR Success
      Trick Questions
      26 Incredibly Daring Ads That Were Made to Shock You
      The Top 15 DYAC Texts of All Time
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Google + — All You Need to Know (at Least for Now)
      You're Using the Wrong Social Media Metrics
      Definitive Guide to Marketing Metrics & Analytics
      How to Make Measurement Fun
      Do You Know What Social Media Marketing Really Costs?
      Six Reasons Every Brand Should Blog
      41 Ideas for Posts for Your Company Blog
      21 Buzz Words and Phrases That We Can Live Without
      The PR Video Primer
      Video: 29 Ways to Stay Creative
      Social Media Strategy in One Slide
      Google Posts the Best Doodle in the World
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Google + — Most Everything You Need to Know
      Would You Flunk a Social Media Background Check?
      The Story-Telling Power of Photography
      Top Viral Videos — June 2011
      How to Use Your Blog as a Viral Online Publishing Hub
      PRSA Report: Profit Margins Up for PR Agencies
      How to Create a Useful Logo
      7 Twitter Marketing Campaigns to Learn From
      Never Underestimate the Power of Traditional Methods [Media]
      Facebook Marketing Success by Mari Smith
      InfoDoodle: 17 Content Creation Ideas to Inspire You
      The 10 Most Common Website SEO Mistakes
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Your Web Metrics: Super Lame or Super Awesome?
      12 Most Obvious Signs You're Addicted to Social Media
      How to Choose a PR Agency
      Specialist vs. Full Service PR Agencies
      Why Do People Follow Brands?
      The Ultimate 8-Point Checklist for Remarkable Content
      8 Brands That Were Forced to Apologize
      How Oracle Uses Storytelling to Sell More
      The Secret World of Amazon Reviewers
      14 PR Tips for Successful Facebook Campaign
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2011 - Issue #5: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Stuck at the Airport Overnight
      PR Could Use a Man Like David Ogilvy
      The Changing Role of PR Newswires
      40 Ways to Take Your Agency's Blog to the Next Level
      Making the Case for Infographics in PR
      Paid, Earned and Owned: Revisited
      Social Media Now Directly Influences Search Ranking
      6 Reasons Social Media Sucks, But You Need to Use It Anyway
      Are Social Media the Villain in the Spiderman Saga?
      194 Social Media Case Studies (and 23 Tactics) from 2011
      Is Your Business Antisocial?
      4 Ways to Stomp Out a Social Media Wildfire
      Tips for Handling Hecklers: "Get the Hell Off the Stage"
      The Perfect 7-Step Plan to Boost Daily Productivity
      10 Big Brand Lessons at the Corporate Social Media Summit
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Guy Kawasaki's Dicey PR Tips: Social Media to Enchant People
      PR Industry Sets Top 4 Measurement Priorities
      10 Great Expectations: What CEOs Want from Their CMOs
      The Creativity Conundrum
      Use Twitter? Always Remember These Three Things
      Social Media Monitoring & Metrics: The Definitive Introduction
      5 Killer Social Media Tips for PR Pros
      Hypebusters: Start-Ups Need PR
      5 F.r.e*e & Easy Listening Tools for Monitoring Social Media
      What Not to Do on Social Media
      8 Tips to Avoid a Social Media Disaster
      UK Social Media Case Studies
      The 9 C's of Social Media User Types — Which Ones Are You?
      30 Social Media Marketing Tips and Tactics
      Google's New Search Features: Everything You Need to Know
      Three Time-Saving Techniques That Can Ruin Your Return
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      The 15 Commandments of Social Media: What Would Moses Say?
      Marketing & Social Media Compendium
      A Field Guide for Identifying Media
      Ultimate Bloggers' Guide to Search Engine Optimization
      The "Get 'Em Laughing" Issue
      The 5 Dumbest Things on Wall Street: Delta Airlines
      How to Use YouTube to Stimulate Positive Conversations Online
      "That" vs. "Which": Easy Tips for Determining When to Use Each Word
      Blueprint for a Perfect Blog Post
      6 Ways to Know Your Business Blog Is a Waste of Time
      How to Co-opt Online Critics Without Threatening Them
      How Do You Solve a Problem Like Weiner-gate?
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      6 Ways to Avoid a Social PR Hangover
      "Sexing Up" Client Relationships — 5 Top Tips
      10 Ways to Improve Your Blog Effectiveness
      50 Social Media Marketing Tips and Tactics
      The Basics of Social Media Measurement for Business
      A New Social Media Influence Tool
      7 Organizations Trying to Shape the Future of Social Media Measurement
      The State of Mobile ROI
      3rd Annual Survey of Media in the Wired World
      Family Business
      Crisis Communications: PR vs. Legal
      Top 10 Brands in Video: Big Names and Bigger Surprises
      How Food Superbrands Manage to Become Your Family
      The Pocket Notebooks of 20 Famous Men
      The Only Business Networking Guide You'll Ever Need
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Infographic: How Much Does Social Media Cost
      You Can't Measure What It Is You Do Not Value
      Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords
      Top 8 Reasons Your Company Needs Vanity Short Codes and Star Star Numbers
      7 Qualities of Effective Tweets
      109 Ways to Make Your Business Irresistible to the Media
      Top 10 Traits of Highly Successful People
      What Lady Gaga Can Teach You about PR
      20 Reasons Why Customer Service is Broken
      The World's Most Ridiculous Sports Team Names
      The Dysfunctional Client and Ad Agency Relationship
      10 Creative Social Media Resumes to Learn From
      Useful List of Freelance Job Sites
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• May 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      7 Twitter Myths Busted
      31 Reasons You Are Not #Winning on Twitter
      #Winning on Twitter: The Top 10 Promoted Tweets
      5 Reasons Social Media Is a Waste of Marketing Dollars
      Preparing Your Communication Response to a Data Breach
      10 Excellent Examples of Guerrilla Marketing Campaigns
      How to Relate to Mom Bloggers
      10 Things I Hate About You (As a Blogger)
      8 Ground Rules When Working with Reporters
      8 Ways to Buy More Happiness
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• May 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      PR Industry Fills Vacuum Left by Shrinking Newsrooms
      PR is Dead
      Why the News Release Is Worth More in Today's Social Media Age
      Business Wire Announces Press Release Measurement Upgrades
      20 Common Grammar Mistakes that Drive Editors Nuts
      Wall Street Traders Mine Tweets to Gain Trading Edge
      Six Signs Your Client Isn't Happy
      Fishing Is a Lot Like PR (Honestly!)
      10 Biggest Tech Cover-Ups: Shut Up and Act like Nothing's Wrong
      The Op-Ed as a Platform for Storytelling
      Social Media Is a Tactic, Not a Strategy
      Should You Join the Social Conversation If No One is Talking About You?
      14 Best Practices for Long-Term Social Media Success
      PR Pro's Guide to Twitter
      A New (and Simple) Strategy for Secure, Essentially Unbreakable Passwords
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2011 - Issue #4: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Keep Your Thumbs Still When I'm Talking With You
      What David Ogilvy Can Teach You About Good Manners
      Repairing Your Online Reputation: When Is It Time to Bring in the Experts?
      Seven Secrets of Rainmaking
      How to Get the Most Out of SlideShare
      The PR Pro's Guide to Twitter
      Of the 1%, by the 1%, for the 1%
      The PR Guide to E-Mail Pitching
      Impact of URL Shorteners on Search Engine Optimization (SEO)
      7 Outdated SEO Tactics and What You Should Do Instead
      Small Business SEO: 46 Experts on the Biggest Mistakes and How to Avoid Them
      The Web Marketing Check List: 37 Ways to Promote Your Website
      When Publicists say "Shhhh"
      Are You Talking to Me?
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Three Twitter Tips to Help Set the Story Straight
      The Seven Worst Twitter PR Fails
      Three Key Ways to Manage Risk in Social Media
      When Netizens Attack! Five Common Tactics & How to Handle Them
      Top 5 Innovative Ways PR Pros Are Using Social Media
      Top 10 Myths about Public Relations
      The Difference Between Web Reporting and Web Analysis
      Metrics Advice: Think KPIs, not ROI
      Measuring the Future: New Metrics for New Media
      PR Industry Must "Consign AVE to the Graveyard"
      Nine Steps to Getting More from Your PR Resources
      A Publicist Who Sees No Need to Duck Calls
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Principles for Leading Creative Teams
      How NOT to Respond to Criticism or Bad Reviews in Social Media
      Conducting an RFP? Ten Tips for Writing a PR Brief
      Advertising vs. PR: How to Measure the Value of Editorial Coverage
      8 Negotiation Lessons from the NFL Lockout
      The 12 Essential Talents of Leadership
      The Top 8 PR Pitch Phrases I Hate
      How to Follow Up on Media Pitches
      Paid Content 50: The 50 Most Successful Digital Companies in the U.S.
      Emotional Marketing: Creating Ties That Bind
      10 Things Every Small Business Website Needs
      10 Questions Every Communications Professional Must Be Able to
      Answer Before Beginning a Measurement Program
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      What Marketers Don't Know About Public Relations
      Ethical Best Practices of Recording Media Interviews
      The Yankees' Guide to Media Survival
      5 Awful Press Release Blunders to Avoid
      Do You Make This Mistake with Your Headlines?
      The Rules of Social Media Engagement
      When Social Bites Back: Dealing with Missteps
      10 Tips to Grow Your Twitter Following
      The Dos and Don'ts of Article Marketing
      51 Ways to Reward Employees Without Money
      How to Track Social Media Metrics Like a Rock Star
      7 Local Web Marketing InfoGraphics to Overload Your Brain
      YouTube Marketing Mistakes
      Sarah Palin's Lessons of Personal Branding
      General Electric Paid No Federal Taxes in 2010
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• March 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      The Creative Personality
      To Release — Or Not Release —That Is the Question
      Why TV Publicity Matters
      How Businesses Can Get a Link in Wikipedia
      Things Worth Noting at SXSW 2011
      Six Ways to Avoid a Social Media Catastrophe
      J.C. Penny's SEO No-No: How to Avoid the Same Fate
      Should Social Media Really Be a Top Priority?
      How to Read the New York Times F.r.e.e. Online (After They Start Charging)
      Analyzing the Wrong Social Media Numbers
      48 Social Media Key Performance Indicators
      Should People Get Media Training Before Using Twitter
      13 Must-Have Tips for Local Search Marketing
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• March 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Corporate Killers of Creativity
      10 Ways to Think Different — Inside Apple's Cult-like Culture
      The Legal Magic Bullet That Protects Twitter And Yelp
      Report of the Advertising Value Equivalency (AVE) Task Force
      Biggest Tech PR Disasters
      What Role Does PR Play in Social Media Marketing (Presentation)
      F.r.e.e Marketing Tools Via Google
      Social Media for B2B Marketing
      20 Questions to Ask to Find the Right Social Media Monitoring Tool
      10 Quick & Dirty SEO Success Metrics
      2011's Best Social Media Stats and Insights (So Far)
      6 Secrets of Social Media Success
      7 Top Twitter Tools
      Look at Your Social Media. You're Seeing the Future of Your Brand
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• March 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      How to Make a Small Business Look Big
      Listen Up! Dell Lends Its Ear to Social Media
      Which Social Media Marketing Metrics Really Matter? (And To Whom?)
      Your Investment in Measurement
      What We Learned from Our 2011 Journalist Survey (Results May Surprise You)
      Sentiment Analysis Gives Companies Insight into Consumer Opinion
      Why Tuesdays Suck for Social Marketers
      The Problem with Public Relations
      7 Ways PR People Make Me Crazy
      Social Brands and the Seven Deadly Sins
      When Tweets Go Wrong and How to Do It Right
      Exploring the Serious Business of Game-Based Marketing
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• February 2011 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Measuring Outcomes and Not Just Outputs
      How to Measure the Success of a Government Web Site
      10 Laws of Social Media Marketing
      Social PR: 10 Ways to Do PR Better with Social Media
      How to Optimize Your Social Media Budget
      Lessons from Sociology: 5 Tips to Help You Sell More
      How H&R Block Uses Social Media to Enhance Customer Relations
      Blogs Wane as the Young Drift to Sites like Twitter
      Want to Get a Conversation Going on Twitter? Call a Reporter
      How Do I Tell If My SEO Agency is Using Black Hat Tactics?
      Keep It Short — Media Tips
      Seven Reasons Why Porsche is Winning the Social Media Game
      The Man at the Top of PR
      The Day Egypt Disappeared
      Blogger Outreach: 8 Tips for Managing Brand Promoters & Detractors
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• February 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      The Power of Listening in Social Media
      PR Measurement Formula #Fails?
      Monitoring Vs. Analytics
      13 Tips for Facilitating Viral Uptake
      How Do You Encourage People To Share Your YouTube Videos
      9 Charts That Simplify the Social Media Story
      The Intersection of Social Media, Mobile and Search Marketing
      Overcoming the 5 Barriers to B2B Social Media Marketing Success
      Report: Marketers Optimistic About Finding Social Media ROI
      6 Ways to Romance Journalists with Your Pitch
      Ten Best Ways to Beat Writer's Block
      The Dirty Little Secrets of Search
      5 SEO Mistakes that Crush Google Rankings
      Negative Reviews in Local Search: A Survival Guide for Businesses
      11 Social Media Cartoons
      14 Banned SuperBowl Ads
      Love in the Age of Social Media
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• February 2011 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Social Media Measurement 101
      Keys to Effective Influencer Measurement
      Your Guide to Influence: Tools, Techniques and Recent Conversations
      Taco Bell PR Crisis
      Old-Fashioned Message Boards Still Get the Job Done
      Many Brands Don't Track Social Media Conversations
      Five Reasons Your Competitors Aren't Blogging
      The 50-40-10 Rule of Optimizing Press Releases
      10 Top Twitter Analytics Tools
      The 10 Best Corporate Blogs in the World
      Surviving Tough Times: 100 Entrepreneurs Share Their Tips
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• January 2011 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Social Media on Full Display in Wake of Gabrielle Giffords Shooting
      Defining PR in 140 Characters or Less
      Pitch Perfect: The Art of Media Pitching
      NPRs Scott Simon: How to Tell a Story
      Blogger Relations Misconceptions
      Marketing Wisdom for 2011
      The Social Compass is the GPS for Adaptive Business
      From Community Management to Command Centers
      Internet 2010 in Numbers
      The Top-10 Reasons Consumers Follow a Company on Facebook
      The Big List: 168 Marketing Trends, Predictions & Resolutions for 2011
      25 Important Search Engine Optimization Mistakes to Fix Right Now
      7 Common Homonymic Spelling Errors
      Crisis PR — The Lightning Round in Dealing with a Badly Babbling Blogosphere
      Best Products and Top Trends from the Consumer Electronics Show
      How to Dig Through the Avalanche in App Marts
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• January 2011 - Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Information Industry Outlook in 2011: Looking for Revenue in All the Right Places
      Tim Marklein Takes Measure of Changes Coming to PR Measurement
      The 11 Unwritten Laws of Reputation Management
      How to Un-Google Yourself and Push Bad News Off Page 1
      PR Lessons from 2010 — The Year of the Mega Crisis
      Eleven Digital Trends to Watch in 2011
      Public Relations: Rise of the Image Men
      Your Followers Are No Measure of Your Influence
      Facing WikiLeaks Threat, Bank Plays Defense
      The Future of Social Shopping
      125 Tips for Building an Irresistible Brand
      The 20 Most Hilarious and Clever Print Ads Ever
      2010's Most Shared Videos
      LSSU's 36th Annual List of Banished Words
      Reading Wife's E-Mail Illegal? Man Faces Up to 5 Years
      10 Ways to Get the Most Out of Technology
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2010 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      F.r.e.e Media Monitoring Service: PR Grants Available to Not-for-Profits
      Wikileaks and the New Corporate Disclosure Crisis
      Social Media and Numbers — Why They Don't Matter
      Story Telling for Business
      The Best and Worst Measurement Products of 2010
      Who Owns Your Company's Social Media Strategy?
      Socially Awkward Media
      The Five Worst Ways to Save Money on PR
      Malcolm Gladwell is Wrong — Social Media IS Revolutionary
      The 2010 Top 10 of the Measurement Standard
      Your Holiday Gift Guide to Measurement Books
      13 Twitter Chats for #PR Pros
      Why PR Is So Misunderstood
      When It Comes to Marketing, Twitter Destroys Facebook
      Reputation Management in the Age of Collaboration
      Funniest Commercials of 2010
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      PR Grants for Not-for-Profit Organizations Worldwide
      The Power of Listening in Social Media
      We May Not Need Social Media Measurement After All
      20 Brilliant Marketing Campaigns That Literally Stopped Traffic
      How the Fortune 500 Use Social Media to Grow Sales & Revenue
      Digital Death: The Wrong Way to Launch a Celebrity PR Campaign
      The Twitter Guide Book
      13 Twitter Chats for #PR Pros
      Top 10 CEOs Who Tweet
      The Ten Commandments of Social Media Crisis Management
      Wikileaks: The Shape of Things to Come in Crisis PR
      How A Capacitor Popped Dell's Reputation
      Facebook 101: A Simple Guide to Using Basic Features
      Breathtaking Facebook Fan Pages
      10 Facebook Pages Every PR Professional Should Follow
      The Algorithm + The Crowd Are Not Enough
      10 Glaring Faults of the Latest Tablet PCs
      The 30 Freakiest Ads of 2010
      Five Simple Rules to Get the Most Out of Your Agency
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Top 10 Must-Have Apps for the iPhone and Some Runners-Up
      Top 10 Ways to Make a Website Customer Centric
      Top 10 Commonly Confused Words, Vo1. 1 & 2
      Top 10 Communication Tips of the Year
      Top 10 Tips for Responding to Negative Comments
      6 Ways Marketers Can React in Real Time to Social Media Search Results
      Tools to Help Companies Manage Social Media
      The Year's Biggest Corporate Blunders
      Fascinating Social Media Facts of the Year 2010
      How to Calculate the ROI of Your Social Media Campaign
      Saying You're Sorry to Save Your Social Media Hide
      Removing Pages from Google: A Comprehensive Guide for Content Owners
      Deadly Spin
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      CyberAlert Unveils New AllMedia 5.0 Integrated Media Monitoring Service
      State of the Blogosphere: Blogs Growing Up
      245 Essential Social Media Tools
      Five Non-Political Public Relations Lessons From Campaign 2010
      Social Media as Predictive Analytics?
      How US Airways Just Lost Yet Another Customer
      8 Simple Reasons to Promote Your Brand on SlideShare
      10 Worst Brand Blunders of 2010
      Deciding on the Best Blogging Tool for You
      Guerrilla Marketing 2010
      Top 25 Grammar & Language Mistakes
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• November 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Measurement Starts Here
      Engagement and How to Measure It
      Third Annual Lecture Series: Public Relations Excellence 2010
      How Social Networks Predict Epidemics
      Common Copyright Mistakes That Can Get You Sued
      Five Cultural Trends Shaping Business Communications and Public Service
      Your Social Media Disaster Kit
      The Next Generation of Business Engagement
      Social Media Optimization for Public Relations
      Is Social Media Driving the Economy?
      Media Monitoring: The Complete Guide: What You Always Wanted To Know,
          But Didn't Think To Ask...
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      4 Ways Gen Y Is Changing the B-to-B Sales Proces
      Blurring Lines, Turf Battles and Tweets
      5 Ways Agencies Can Win Business
      Selecting Online Influencers? Here's 10 Things to Consider
      Social Media Quantity vs. Quality Question Answered
      Social Media Screw Ups — A History
      25 Ways to Listen to Customers on Social Media
      10 Excellent Examples of Guerrilla Marketing Campaigns
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• October 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Why Companies Watch Your Every Facebook, YouTube and Twitter Move
      The New Business Intelligence of Social Media
      Katie Paine's Dirty Dozen Public Relations Measurement Mistakes
      Your Boss's Top Four Objections to User-Generated Content
      The Top 10 Reasons Your Company Shouldn't Blog
      Small Change: Twitter, Facebook and Social Activism
      Social Media Analysis Starts With a SWOT Analysis
      Is Our Addiction to ROI Killing Social Media?
      The Rise of Apps Culture
      Study Finds That Apple Dominates Tech News
      How to Partner with a Cause for Your Event
      Two Rules for a Successful Business Presentation
      50 Can't Fail Techniques for Finding Great Blog Topics
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2010 - Issue #3: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      195 Social Media Monitoring Tools to Listen, Find and Distract You
      10 Steps for Successful Social Media Monitoring
      Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative
      Survey: Social Media Monitoring & Measurement
      How to Use Facebook and Twitter to Drive Traffic to Your Retail Shop
      Social Media Under One Roof
      The Socialization of Business: Your Dirty Little Secrets Are No Longer Secret
      Why PR May Not Win the Social Media Agency Wars
      How to Respond when Social Media Attacks Your Brand
      McDonald's Did NOT See 33% Increase in Foot Traffic Because of Foursquare
      How to Partner with a Cause for Your Event
      Ten Management Practices to Axe
      How to Get a Job at Google — Interview Questions, Hiring Process
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Why Social Media Monitoring Tools Are About to Get Smarter
      A Wiki of Social Media Monitoring Solutions
      How Much Should Brands Budget for Social Media?
      Key Performance Indicators in Social Media
      Engagement: Why Social Media Numbers Don't Matter
      Mistakes Being Made Trying to Measure Social Engagement
      40 Useful Things You Can Share on Twitter Besides Blog Posts
      Ten Corporate Social Media Mistakes
      Social Media Are Easier Than You Think
      Marketing's New Rage: Brands Sponsoring Influential Bloggers
      Twitter-Based Customer Service: How Best Buy Gets It Right
      Web of Lies? Brands Hire to Secure Reputation
      Think Negative Comments/Reviews Online Hurt Your Company? Guess Again
      50 Best Websites of 2010
      What People Think of the Ad/PR Biz
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      The Perfect Social Media Measurement Plan
      In Case of Emergency, What Not to Do
      How to Use Social Media During a Product Recall
      How Social Media is Helping Public-Relations Sector Not Just Survive, but Thrive
      Why Your Company Needs a Social Media Policy and
          14 Corporate Social Media Policy Examples
      The Use of Social Media Tactics
      Best Ever Social Media Campaigns
      The Future of Public Relations and Social Media
      Financial Reporting: The State of XBRL — Rules, Regulations & Best Practices
      The Rise of PR in Asia
      Unsuck It: Eliminating Business Jargon
      25 Essential PR Bloggers You Should Be Reading
      25 Essential Blackberry Tips and Tricks
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• August 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      The Guide to Social Media Etiquette for Businesses
      Gilty Secrets: 10 Marketing Techniques from Today's Hottest eCommerce Site
      The 10 Commandments of Content Marketing
      195 Social Media Measurement Tools
      Meaningful "Social" Measurement with Net Promoter Score
      Useless Online Metrics You Might Be Tracking
      A Primer for Marketers Who Are Scared of Web Analytics
      Making Sense of Buzz
      Measuring Twitter: Popularity is Irrelevant
      4 Unexpected Benefits of User-Generated Content
      50 Surprising Facts about Social Media
      Twitter Abbreviations You Need to Know
      5 Reasons Why the Marketing Team Should Own Social Media
      JetBlue PR Talks about JetBlue Response to Slater Incident
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• August 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Influencers — Identifying and Measuring
      KDPaine's Trade Show & Event Measurement Checklist
      6 Key Metrics for a Social Media Measurement Dashboard
      Social Media Monitoring: Time to Say 'Sod It'?
      Is Social Media Monitoring Worth The Trouble?
      Twitter, Twitter Little Star
      Old Spice: A Social Media Success Story
      Top Execs Dish About Social Media Strategies
      Reputational Risk Management: A Framework for Safeguarding
          Your Organization's Primary Intangible Asset
      PR Crisis: McDonald's Goes Above & Beyond
      Webinar Marketing Checklist
      The 7 Secrets of Running a Wildly Popular Blog
      Blog Commenting for PR: Dos and Don'ts
      The Stupidest Men's Products Ever Invented (Slide Show)
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      How Savvy Firms Monitor Customers' Online Chatter
      Social Media Monitoring Tools — How to Pick the Right One
      Measurement Myths, Misconceptions and Misfiresn
      Your Business vs. CyberBullies
      Social Media Employee Policy Examples from Over 100 Organizations
      Rethinking the Wining and Dining of Yelpers
      Marketing Lessons From The World Cup
      Matrix: Challenges of the Social Technology Industry
      5 Social Media Trends to Watch Right Now
      The Future of Social Relations
      Global Forces: An Introduction
      Foursquare vs. Gowallay
      What Does It Take to Sell Magazines These Days?
      For Those Facebook Left Behind
      Public Relations: Put 'Em to the Test — How Big Name
          Consulting Companies Are Doing on Social Media
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• July 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Social Media Success: Mindset vs tools
      Lena West's 12-point social-media road map
      How To Develop a Social Media Strategy: A Roadmap for Integration
      Eloqua's Social Media Playbooks
      Top Five Social Media Marketing Mistakes
      100 Useful Social Media Learnings from 2010…So Far
      21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown
      10 Foursquare Secrets Worth Making 'Public'
      Measuring Your Social Marketing
      Measuring Social Media's Contribution to the Bottom Line
      Twitter 101: Seven Tips for Effective Marketing
      Why Traditional PR Should be Part of Your SEO Strategy
      Lessons in PR from the Soviet Union
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• June 2010: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      Online Media Tracking Methodology for Social Media
      195 Social Media Measurement Tools & Technologies
      13 Truths About Social Media Measurement
      Social Media Guidelines
      The Fine Art of Video PR
      BP PR Gaffs
      50 Coolest Niche Search Engines You Never Knew Existed
      How a 3-Month Old Webstie Received 958,373 Visits from Google
      60 Humorous Print Advertisements to Tickle Your Bones
      When is the Best Time to Tweet?
      Develop a Plan to Deal with Complaining Tweets, Posts
      New York Times Bans the Word "Tweet"
      Internet Trends 2010 by Morgan Stanley Research
      8 Social Media Hits … and Misses
      Hyperlinks in Press Releases
      The Ugly Truth about Facebook for Business
      How to Build a Great Company Facebook Page
      Social Media Clutter: Will Consumers Tune Out?
      How to Get the Media to Cover Your Business
      Best Practices for Corporate Twittering
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• May 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Best PR Articles of the Month
      F.r.e.e. News Release Distribution Services
      Include Free Media in Your Online Media Plan
      You've Been Yelped!
      How to Protect Your Brand from Bad Business Reviews
      Wha!? PR people who don't answer the phone??
      Oyster Photo Fakeouts: PhotoShop vs. Undoctored
      How to Write Your Social Media Plan in 8 Steps
      Making a Military Grade Case for Social Media
      Meaningful Metrics for B2B Blogging
      Yes We Can Measure Social Media ROI
      10 Dos and Don'ts for Brands on Twitter
      5 Hilarious Branded Videos
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2010 - Issue #2: Media Monitoring News: This Month in Media Monitoring
  
  Top PR Articles of the Month
      10 Ways to Use Linked-In
      20 Ways Businesses Can Benefit from Social Media
      30 Tips On How To Make Your Company’s Blog Rock
      20 Social Media Allstars
      15 Biggest PR Disasters Of The Decade
      7 Reasons Your Company Needs to Prepare for Crises
      How to Bounce Back from a PR Crisis
      The SPJ Digital Media Handbook
      What Makes PR and Marketing Videos Go Viral
      Approaches to Handling Online Criticism
      Funniest Newspaper Corrections Ever
      2.5-Year-Old Encounters an iPad
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• April 2010 - Issue #1: Media Monitoring News: This Month in Media Monitoring
  
  Top PR Articles of the Month
      The CMO’s Guide to Social Media
      Social Media Thought Leaders — Who's No. 1?
      Most Unforgettable Blog Posts on PR
      Social Transmission and Viral Culture: Why Articles Become Viral
      How to Build a Better Online Newsroom
      How to Beat Writer’s Block
      Do Companies Tweet? Should They?
      Golden Rule of Social Media
      The State of the News Media
      Public Relations Thrives in the Recession
      Passionate Leadership: James Cameron and Steve Jobs
      Optics: New Buzzword in Politics and PR
      119 Words and Phrases Banned from WGN (Chicago)
  PR Meetings, Webinars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• March 2010: Media Monitoring News: This Month in Media Monitoring
  
  Top PR Articles of the Month
  Responding to the Good, Bad and the Ugly
      Facebook: What's this Negative Comment Doing Here?!
      5 Twitter Management Tools You Can't Live Without
      How Journalists Use Search & Social Media
      How To Bounce Back From A PR Disaster
      Understanding the Participatory News Consumer
      Statistical Breakdown of the Blogosphere
      30 Tips On How To Make Your Company's Blog Rock
      9 Insights to Help Guide Your Social Media Marketing Program
      The 10 Most Innovative Viral Video Ads of 2009
      35 Tips in 30 Minutes
      The 22 Immutable Laws of Marketing No Longer Apply
  PR Meetings, Seminars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• February 2010: Media Monitoring News: This Month in Media Monitoring
  
  Top PR Articles of the Month:
      Crisis Communications: Desktop Reference
      Daily Newspaper Reading (Print or Online) Down to Two in Five
      Pepsi's Social Media Campaign: 5 questions with PepsiCo's Frank Cooper
      Protecting Corporate Reputation
      New Paradigm for Media Analysis: Weighted Media Cost
      Top PR Blunders of 2009
      Social Media Monitoring, the Basics
      No Pain, No Gain: Lessons Learned From My Year With Twitter
      Is Someone Mocking You on Twitter?
      What Social Media Can't Do
      13 Types of Social Media Posts that Get Lots of Comments
      20 Metrics To Effectively Track Social Media Campaigns
      Social Media Checklist for Small and Medium Size Businesses
  PR Meetings, Seminars, White Papers
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• Late December 2009: Media Monitoring News: This Month in Media Monitoring
  
  The Social Media Compendium II
  Media Monitoring Check-Up
  How To Choose an Outsourced Media Monitoring Service
  Reminder: PR Media Monitoring Grant Deadline December 31
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• Early December 2009: CyberAlert to Award 15 Public Relations
  Grants to Not-for-Profit Organizations
  
  
  
• September 2009: Best of the Web in Public Relations & Marketing
  
  Great PR Articles: The Social Media Compendium
  CyberAlert: New Media Monitoring Features & Services
  PR & Marketing Conferences Upcoming
  Public Relations Grants for Not-for-Profits
  PR & Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2009 PR & Marketing Job Openings
  
  Public Relations Positions
  Marketing Positions
  
  
  
• late June 2009: Best of the Web in Public Relations & Marketing
  
  Listing Services: Media Placement Opportunities
  White Papers on PR & Marketing
  PR and Marketing Articles of Interest
  PR Seminars
  PR Webinars
  
  
  
• Early June 2009 PR & Marketing Job Openings
  
  Public Relations Positions
  Marketing Positions
  
  
  
• January 2009
  
  PR Grants Awarded to 22 Not-for-Profits
  F.r.e.e and Low-Cost News Release Distribution Services
  Internet Tops Newspapers as News Source
  Five Proven Ways To Waste Money With Pay Per Click Advertising
  Utilizing Social Media in PR and Marketing: 50 Successful Tactics
  2009 Calendar: Easy-to-Read 12-Month Calendar on One Page
  Worth Reading: Recent PR Articles of Note
  PR/Marketing Job Openings
  Best of Previous Issues
  
  
  
• December 2008
  
  Media Monitoring Check-Up
  PR Grants for Not-for-Profits
  Viral Video for PR: Guidelines for Success
  A Customer Success Program Is Your Best PR Tool
  Recommended Reading: Recent PR Articles of Note
  Media Monitoring Savings: CyberAlert Promotion
  PR/Marketing Job Openings
  Best of Previous Issues
  
  
  
• September 2008
  
  Questions to Ask When Choosing a Media Monitoring Service
  Measuring Public Relations: The Debate Goes On
  2009 PR Grants for Not-for-Profit Organizations
  Guide to Handling a Blog Crisis
  Pew Survey: New Types of News Consumers
  End of Year Promotion: Save Now on Media Monitoring Services
  PR Job Openings/ Marketing Positions
  Best of Previous Issues
  
  
  
• November 2007
  
  The 60-Second PR Pitch
  Upgraded Media Calendars Service
  Corporate Blogging: Lessons, Opportunities & Pitfalls
  Searching Video Clips on Video Sharing Websites
  Favorite YouTube Videos
  PR Bashing and Why Not to Hate PR People
  New Rules for Creating Publicity
  Search Engines Beyond Google: 119 Research & Placement Resources
  2008 PR Grants for Not-for-Profit Organizations
  PR Job Openings / Marketing Positions
  End of Year Promotion: Save Now on Media Monitoring Services
  Best of Previous Issues
  
  
  
• May 2007
  
  Crisis PR: 12 Biggest Mistakes
  No Cost/Low Cost PR News Release Distribution
  CyberAlert Announces SSE OneClip Service
  Blogging & The Law: How to Stay Out of Trouble
  Using Press Releases to Increase Web Site Traffic
  2007 PR Grants for Non-Profit Organizations
  Media Relations Conference
  State of the News Media 2007
  Job Openings: PR & Marketing
  PR/Marketing Internship
  
  
  
• December 2006
  
  Public Relations Positions
  Marketing Positions
  
  
  
• September 2006
  
  "Teensy" Videos: PR Opportunity
  Online PR Survey on Digital Media
  PR Grants for Non-Profits
  Getting PR in Wikipedia
  The Economist: On the Value of PR
  New Low-Cost Media Measurement Service
  The Myth of PR Multipliers
  Job Openings: PR and Marketing
  Most Read Articles From Previous Issues
  F.R.E.E. Media Monitoring Trial
  
  Public Relations Positions
  Marketing Positions
  
  
  
• August 2006
  
  Public Relations Positions
  Marketing Positions
  
  
  
• March 2006
  
  How to Create a Successful Business Blog: 17 Tips You Need to Know
  a.m. News Brief™: New Made-to-Order Daily News Digest
  Online Video: New Publicity Outlet
  Media Relations Conference: Summit on Communications
  Pitching Freelancers: Techniques to Score More Ink and Pixels
  Non-Profit Organizations Receive PR Grants
  New Akamai World News Index
  F.r.e.e Media Monitoring Trial
  Most Read Articles from Previous Issues
  2006 Full-Year Calendar
  
  
  
• December 2005
  
  PR Grants Available for Non-Profit Organizations
  2005 Media Trends
  Readership Studies: New Media Gains Eyeballs Across All Demographics
  Top 10 Internet News Sites
  F.r.e.e Media Monitoring Trial
  11th Annual PR Blunders List
  How to Get a Reporter's Attention?
  2006 Full-Year Calendar
  Trade Show News - PR Opportunities
  Articles Invited on PR
  



• May 2005
  
  CyberAlert Launches National TV Monitoring Service
  Vlogs (Video Blogging): Potent New Media
  Blog Monitoring Enhanced
  Preparing Executives for Media Interviews
  The Truth About Website Analytics
  Key Word Advertising in PR
  Must Read Articles for PR Professionals
  



• February 2005
  
  New Approaches to Broadcast News Monitoring
  CyberAlert Introduces New Internet Measurement Data
  Optimizing and Measuring News Releases on the Internet
  2005 PR Summit - New York - May 2-3
  Participate Now in Worldwide Media Measurement Survey



• December 2004
  
  New PR Grants Available for Non-Profit Organizations
  Creating Buzz About Companies and Products
  Flip Side of Business Blogging
  Top 10 News and Information Destinations on the Internet
  2004 Media Monitoring Survey Results



• November 2004
  
  2004 Media Monitoring Market Survey Results Released
  New PR Survey: 2004 Market Survey of Media Measurement, Evaluation and Analysis
  New IPR Measurement Bibliography
  New Blog Monitoring Service
  "Do It Yourself" Vs. Company Service
  What PR Can Learn from Activists
  Newspaper Circulation Continues to Erode



• June 2004
  
  The 18 Immutable Laws of Corporate Reputation
  Tips for an Effective Online Newsroom
  Media Monitoring Service Clips Only Important News Articles
  Top 10 News Sites on the Internet
  Insight of the Month: Marc Andreessen (A founder of Netscape Communications)



• April 2004
  
  Current Insights in Media Measurement
  PR Blogs: Rich Resource for Research
  PR Media Monitoring Grants Program Expands
  Author's Query: Interactive Textbook of Public Relations
  CyberAlert Announces New High Speed News Monitoring Service